Privacy Policy

Our Approach to Your Privacy

At hashtag DADLIFE ("we", "us", or "our"), we are committed to handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, and how we keep it secure when you interact with our website, content, products or services (together, the “Services”).  By using our Services, you agree to the handling of your personal information as described in this policy.

The Information We Collect and Where It Comes From

The personal information we collect depends on how you engage with us.  In many cases, you provide information directly to us, such as your name, contact details, billing and shipping information, account details, and any information you include in enquiries or communications.  When you make a purchase, we collect the information needed to process your order, including transaction details. Payment information is handled securely through third-party providers.  We also collect information automatically when you use our website, including technical and usage data such as your IP address, device type, browser details, pages visited, and interactions with our Services. This is collected through cookies and similar technologies.  In some instances, we may receive information from third parties that support our operations, including payment processors, analytics providers and marketing platforms.

Why We Collect and Use Your Information

We use personal information to operate and improve our Services, process transactions, fulfil orders, and communicate with you.  This includes responding to enquiries, providing customer support, and sending updates about your interactions with us. Where permitted, we may also send marketing communications and tailor content to better suit your interests.  We may use your information to analyse how our website is used, improve functionality, detect and prevent fraud or misuse, and comply with legal and regulatory obligations.

How Your Information May Be Shared

To run our business effectively, we may share your personal information with trusted third parties. This includes service providers who assist with website hosting, payment processing, delivery, marketing and analytics, as well as our professional advisers.  We may also disclose information where required or authorised by law, including to regulators or government authorities.  Some of these recipients may be located outside Australia.

Overseas Handling of Information

Where your personal information is disclosed to organisations outside Australia, we take reasonable steps to ensure it is handled in a manner consistent with Australian privacy laws.

Cookies and Website Technologies

We use cookies and similar technologies to ensure our website functions properly, remember your preferences, understand how users interact with our Services, and provide relevant content and advertising.  You can manage or disable cookies through your browser settings, although this may affect how parts of the website operate.

Keeping Your Information Secure

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access, modification or disclosure. While we aim to safeguard your data, no system can be guaranteed to be completely secure.

Your Rights and Choices

You may request access to the personal information we hold about you and ask for corrections if it is inaccurate or incomplete. We will respond within a reasonable timeframe and in accordance with applicable laws.  If you receive marketing communications from us, you can opt out at any time by using the unsubscribe option provided.

How Long We Keep Information

We retain personal information only for as long as necessary to fulfil the purposes described in this policy or as required by law.

External Websites

Our Services may contain links to third-party websites. We are not responsible for how those websites handle your personal information.

Updates to This Policy

We may revise this Privacy Policy from time to time. Any updates will be published on our website, along with the updated date.

Contact

If you have any questions, concerns or complaints about this Privacy Policy or how your personal information is handled, please contact us at: Contact — hashtag DADLIFE

Contact — hashtag DADLIFE

We will respond in accordance with applicable privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Last updated: 1 April 2026